The intersection of fashion and technology has birthed a quirky fusion – a crypto-themed Christmas jumper that can be purchased using cryptocurrencies such as Bitcoin and Ethereum. The festive garment is the brainchild of Notjust, a London-based social enterprise known for its unconventional and socially conscious clothing.
The Christmas jumper features a playful and festive design, incorporating popular cryptocurrency themes such as HODL and FUD, alongside Bitcoin and Ethereum logos and slogans. The back of the jumper depicts Santa riding a topsy-turvy crypto graph “to the moon,” adding a whimsical touch to the tech-inspired design. Notjust has also integrated crypto payments for the jumper, utilizing Coinbase Commerce and accepting various cryptocurrencies including Etherium, Bitcoin, Dogecoin, Litecoin, Bitcoin Cash, DAI, and USDC.
The co-founder of Notjust, Matt Clarke, shares, “Crypto has solidified its position in our culture, and whether you love it or hate it, it’s not going away. So, you may as well embrace it and say it loud and proud with this limited edition festive knit this Christmas.” This statement encapsulates the sentiment of embracing the evolving landscape of technology and finance, and weaving it into the festive season.
Although a seemingly unconventional approach, the crypto-themed Christmas jumper has found success, with notable traction in Switzerland, the United Kingdom, and the United States. Notjust has also hinted at the release of bitcoin-themed socks, further expanding their crypto-inspired fashion line.
Notjust is not only redefining the traditional Christmas jumper but also contributing to social causes. Since its establishment in 2017, Notjust has channelled its campaigns to support charities such as Save the Children, Kicking Off, and The Trussell Trust, raising over £70,000 ($93,000) in the process.
The whimsical and tech-infused festive wear serves as a testament to the ever-evolving landscape of fashion and culture, where even cryptocurrencies have found their place. It reflects the growing integration of technology and finance into everyday life, offering a contemporary twist to the classic Christmas tradition while championing social responsibility and charitable causes.
As the diverse realms of fashion and technology continue to overlap, the crypto-themed Christmas jumper stands as an emblem of this convergence – a playful nod to the digital age, where even holiday sweaters can be purchased with Bitcoin.