Introduces AI-Powered Crypto Expert, Amy, to Enhance User Experience

Beta phase pilot project aims to expand AI-powered capabilities for millions of users worldwide., a global leader in the cryptocurrency space, has announced the pilot launch of its first-ever Artificial Intelligence (AI) powered initiative, Amy. Trusted by over 80 million customers worldwide, has built a strong reputation for regulatory compliance, security, and privacy. The company plans to use Amy to further expand its innovation pipeline and improve its services.

Amy is an AI companion designed to help users learn about the crypto industry by providing near real-time information on specific tokens, projects, price listings, and historical events. Powered by OpenAI’s ChatGPT, Amy is being further trained with case-specific examples to deliver accurate and relevant results for users. The AI companion aims to serve as a crypto expert resource for average users, leveraging deep learning and data to help them capture opportunities in the fast-paced crypto sector.

Currently in its Beta phase, the pilot project is available to select users on Amy’s access will be gradually extended to more users in the coming weeks, and it will be integrated into other experiences, including the App.

Abhi Bisarya, EVP of Product at, said, “We see incredible potential and opportunity in the convergence of AI with the crypto industry and our platform specifically. We are excited to be testing this emerging technology through our Amy pilot project. We are bullish on the innovation of AI in crypto, and we look forward to continuing to enhance the utility of Amy and deploy additional AI-powered capabilities.”

Although Amy does not provide financial or investment advice, the pilot project’s learnings will be applied to enhance its rollout and future AI-powered projects from The company has been focusing on building a robust ecosystem, with CEO Kris Marszalek emphasizing their commitment to responsible innovation.

Amy’s introduction follows several notable product launches from, including UpDown Options for US users, an on-chain staking solution for the Exchange, and the GEN 3.0 Exchange.